As e-commerce companies begin to prepare for the next holiday season, the industry is focused on lessons learned from the previous year’s sales. One point is certain: customers are continually raising their standards and expectations of online shopping experiences. This makes inventory management software essential for vendors who want to succeed in this rapidly expanding space.

A growing number of customers feel confident and protected in online shopping, therefore it is up to e-commerce businesses to keep up with the demands and expectations of their market. As large logistics companies invest in advanced distribution centers and automated warehouses, most competitors are carefully evaluating their capabilities—particularly in the area of inventory management and business management software.

Maintaining full pipelines while holding an optimal inventory, without embarking upon an out-of-stock situation, is a critical balancing act with numerous complex factors at play. If you are grappling with issues like these, you are likely aware of the increasingly hyper-competitive environment of both B2B and B2C markets forcing efficiencies at every level. You may have already noticed how the focus on inventory management software is intended to ensure companies keep their pipelines full while avoiding excessive inventory levels. Overall, these solutions are meant to keep your business growing at an optimal rate.

Benefits of Inventory Management Software

While efficient and advanced inventory management software is an important part of your supply chain puzzle, the issues require you to also focus in other areas. Applying the power of such an inventory management software approach requires top-down insights into your company’s product demand situation.

There is something of an ironic dynamic creating this increased importance of inventory management. Progressive companies now engage their most loyal customers in a two-way conversation. This interaction provides a great deal of insight into what customers really want. As that knowledge drives more efficient marketing efforts, demand can peak in areas not anticipated or beyond historical levels.

Likewise, it is now highly feasible to use tools such as advanced analytics, powerful inventory management software, and big data applications to better discern and predict buying habits and histories. This granularity puts any companies without such sophisticated capabilities at a distinct disadvantage.

Competitive Research

The Internet also shapes the competitive environment by making it much easier to evaluate your competitors in the same market space. For example, you can invest resources in determining how your customers and prospects use the internet for shopping, including such details as:

  • What sites they visit, including when and how often
  • How they search and compare
  • How long they spend on each purchase or shopping visit
  • What sites they are visiting

In fact, many third parties are now collecting and distributing this data, further leveling the playing field of e-commerce. Your vendors also focus on this area and can often provide you with valuable insights without violating any confidential client information.

Putting Your Gatherings To Work

As is often the case in today’s world of information overload, collecting information is only the start. It is as important, if not more so, to apply that data effectively. One of the most important applications, in addition to internal use, is providing real-time updates to your commerce channels so that they can speed up or refrain from supplying inventory.

These marketing and commerce channels seldom have the analytic resources that inventory management software solutions provide. You can carefully sift and organize this information to give your channel partners timely and useful guidance, ultimately aligning all aspects of your core e-commerce business along with every channel. In fact, a competitive factor to earn the loyalty of your various commerce channels and customers is helping them succeed. While competition is good, it is most desirable to have those forces working for you, rather than against your company.